Digital Lives Decoded 2024

As digital developments continue at pace, reshaping the world around us, Singapore is well-positioned to capture the opportunities these advancements bring. I am pleased to present the 2024 edition of Telenor Asia Digital Lives Decoded (Singapore) report, which offers insights on how people view these rapid technological shifts.

In its third year, this edition focuses on how mobile connectivity is enabling smarter and safer lives in Singapore. It also looks at how the proliferation of new technologies, such as AI, is making a mark in Singapore, with 3 in 4 people already using AI tools in their daily lives.

The vast majority (97%) of the 1,000 respondents in Singapore surveyed own a smartphone and spend a quarter of their waking hours on their phone every day. These devices are no longer just tools for communication—they are powerful gateways to smarter, more efficient living, boosting productivity, helping people manage finances and improving health and well-being.

One of the most striking trends this year is people’s optimism for the role AI can play in shaping the future in this new era of AI-integrated devices. Eight in ten believe that AI will positively impact the economy, and six in ten see it benefiting society at large.

Yet, while excitement about AI is palpable, concerns around data privacy and security remain a top priority, underscoring the need for continued education on digital safety and robust privacy protections. As we continue to navigate the intersection of convenience, innovation, and security, it’s clear that the “privacy paradox” is something we must address. While people are understandably concerned about their personal data, they are equally eager to harness the full potential of AI and mobile technologies. By fostering a culture of digital literacy, responsibility, and trust, we can empower individuals to make informed decisions and create a more secure, connected future for all.

We hope this report provides a comprehensive snapshot of how people in Singapore view the digital world, and that the insights offer guidance for decision-makers as we progress towards a smarter, safer, and more connected digital world.

Håkon Bruaset Kjøl
Senior Vice President, Head of Investment Management
Deputy CEO of Telenor Asia

2024 Snapshot

Mobile use is contributing to smarter living in Singapore

In the era of AI-integrated devices, being able to track physical health, manage finances and online learning are some of the ways people are using their mobiles to lead smarter and more connected lives.

87% find their mobile devices a helpful tool for maintaining their social life, and 1 in 4 say the device enables a smarter life through connecting them with like-minded individuals online.

Singaporeans are the most optimistic in the region about AI

AI is seen as a catalyst for positive change in Singapore, with 8 in 10 believing that it will have a positive impact on the economy and 6 in 10 believing it will benefit society.

When looking at attitudes towards emerging technologies, nearly 1 in 2 Singaporeans say they are excited by AI.

Proving it’s not just a passing trend, excitement around AI has increased by almost 10% points in the last two years, from 38% in 2022 to 47% in 2024.

Anxiety around AI goes hand in hand with excitement

As Singapore sets itself up for a new era of AI-integrated devices, there are also concerns about over-reliance on AI and its impact on critical thinking and problem-solving skills. Data privacy also remains top of mind.

However, people are also cognizant of the ways in which AI can contribute to a smarter and safer life. Those concerned about data privacy share similar views on efficiency and are excited about the potential benefits of AI.